Cricket Wireless announces a new twist on the traditional customer loyalty program with the launch of Cricket Rewards. The only program of its kind in the no annual contract space, Cricket Rewards gives customers a super easy way to earn redeemable points through the things they do naturally like checking the weather, tracking their fitness, or just being a Cricket customer.
Powered by an exclusive relationship with SessionM’s Mobile Marketing Cloud and mPLUS Rewards (the world’s leading mobile loyalty platform), Cricket Rewards is accessible through the Cricket Rewards app, MyCricket app or Cricketwireless.com website. Customers who sign up can start earning points quickly through Cricket activities like opening and registering an account, adding AutoPay or making on-time payments. They can earn even more by participating in an integrated points-sharing universe that includes over 1,500 mPlus Rewards powered applications and a number of other offers that will be included in the program through social media, events, and sponsorship activities.
And as these points rack up, customers are able to redeem them for things they love and things they love doing, like:
- Shopping with gift cards at participating retailers including AMC Movie theaters, Amazon, GameStop, Old Navy, Sears & Target and loads more.
- Entering sweepstakes to win big prizes and exclusive experiences.
- Making charitable donations to local and national organizations including the American Heart Association, ASPCA, the Make-a-Wish Foundation and more.
- There are even special holiday bonuses:
Cricket is teaming up with AMC Movie Theaters to give consumers a chance to earn more points by simply checking in when they see a flick.
And Cricket is launching a new $25,000 Selfie Sweepstakes – customers who enter not only get a chance at the big grand prize and lots of other cool swag, they also get extra Cricket Rewards points just for entering. More reasons Cricket is the “Merrier Carrier” this holiday season.
“Cricket Rewards is unlike any other loyalty program in the no-contract industry,” said Janna Ducich, vice president & CMO, Cricket Wireless. “We listened to our customers and delivered a program that is quick, easy, and fun – with lots of options for rewards. While other carriers charge you to belong to their rewards program or take loads of your time just to sign up or redeem, we don’t. We reward customers for simply doing what comes naturally. We reward you for being you.”
The My Cricket app and Cricketwireless.com include a fully integrated dashboard so consumers can easily track their mPLUS Rewards. There is no limit to the number of points customers can earn, and there is no expiration date on points as long as you stay engaged/active in mPLUS Rewards – so customers can save up for something special or sample a variety of rewards.