Qualcomm to Launch MediaFlo (Cell Phone TV)
March 27, 2006 10:52 AM | Cell Phone TV | Verizon | Comments (0)
Putting broadcast TV on cell phones could make Qualcomm a media power. "The cell phone is the TV of the future," says, 43-year-old CEO of Qualcomm Inc., Paul E. Jacobs. He also stated, "And the future isn't that far off." As every tech company from Apple Computer Inc. to Google Inc. maneuvers to make money by showcasing video, Jacobs is in a race to make the cell phone your TV on the go. Later in the year, Qualcomm plans to offer the cell-phone industry's first broadcast TV service, Called MediaFLO. MediaFLO [ See pdf report of detailed diagram of FLO™ at work ] is expected to include 20 channels of near-TV-quality programs, 10 music channels, and the cell-phone equivalent of a TiVo in your palm, with the ability to store programming in the memory of your phone to be played back later. "It's the ultimate in giving consumers TV when and where [they] want it, and that has become crucial," says Joseph Rizzo, U.S. tech-sector chief at PricewaterhouseCoopers. |
MediaFLO plans to sell the service to cell-phone providers for a cut of subscriptions, similar to the way TV programmers negotiate distribution on cable and satellite. (Its only deal so far is with Verizon Wireless.)
See the Business Week article for more details.
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