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Mobile Operator "3" Launches Digital Cell Phone TV Channel

May 1, 2006 9:51 AM | Cell Phone TV | Three - 3 | Comments (0)

Now Italian soccer fans with mobile phones, thanks to 3G mobile operator "3", can watch the up coming 2006 FIFA World Soccer Cup games on their cell phones.  3 has just launched a digital TV channel for their cellular phone users.

The "walk TV" is a new television service that is already broadcasting "free-to-air" channels from RAI (the state-owned station), Mediaset, and Sky Italy to 500 "pilot customers."

Even though 3 states the network is ready and expects to reach more than 65 percent of the Italian population, this won't happen overnight. The new cellular phones with DVB-H capability (the technology behind digital-mobile-TV service) will not be on the market until mid-May 2006. The U900 smart phone (see specs. below), manufactured by LG Electronics, will be the first product to be offered, with Samsung's P910 to follow shortly thereafter.

The mobile operator has also announced "La3," an in-house manufactured mobile television network that will create original content and formats, covering sports, entertainment, cinema and many other topics.


Doubts are still out about the success of mobile TV, even in Italy. But with this move, 3, which focuses on UMTS business and owns a 3G network, has forced its competitors to follow suit.

On the same day, in fact, both Telecom Italia and Vodafone Italia announced a deal with Samsung for offering the SGH-P920 DVB-H mobile phone and plans for broadcasting mobile-TV channels.

Telecom Italia announced that in June it will start to broadcast "Serie A" and Champions League soccer games, in addition to different free-to-air channels. Telecom Italia is the formerly state-owned, incumbent telecom operator for both fixed and mobile lines, and also owns the television network La7.

Vodafone Italia last week signed a deal with Mediaset, the privately-held television network owned by former Prime Minister Silvio Berlusconi's family, but will not commercialize the P920 until the end of summer.

DVB-H stands for "Digital Video Broadcasting-Handheld," and is the mobile and compact version of the technologies for digital television.

LG  U900 Smart Phone Specifications

General Network UMTS / GSM 900 / GSM 1800 / GSM 1900

Announced 2006, April

Status Coming Soon
Size Dimensions 100.6 x 50.6 x 21.4 mm

Weight 110 g
Display Type TFT, 256K colors

Size 240 x 320 pixels, 33 x 45 mm
Ringtones Type Polyphonic (72 channels), MP3

Customization Download

Vibration Yes
Memory Phonebook 500 entries, Photocall

Call records 10 dialed, 10 received, 10 missed calls

Card slot microSD (TransFlash)

  - 58 MB shared memory
Data GPRS Yes

HSCSD No

EDGE No

3G Yes, 384 kbps

WLAN No

Bluetooth Yes, v1.1

Infrared port No

USB Yes, v1.1
Features Messaging SMS, MMS, Email

Browser WAP 2.0/xHTML

Games Yes + Java downloadable

Colors Silver, Black

Camera 1.3 MP, 1280 x 960 pixels, video; secondary VGA video call camera

 

- Java MIDP 2.0
- DVB-H TV receiver
- Java MIDP 2.0
- MP3/AAC/MPEG4/AAC+ player
- T9
- Organiser
- Built-in handsfree

Battery   Standard battery, Li-Ion 950 mAh

Stand-by Up to 250 h

Talk time Up to 3 h

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