Sanyo Rates #1 for Cell Phone Overall Satisfaction
May 26, 2006 11:09 AM | LG | Samsung | Sanyo | Sony Ericsson | Comments (1)
According to J.D. Powers, SANYO ranks highest in overall customer satisfaction with wireless cell phones, performing significantly above the industry average in four of five factors—physical design, operation, features and battery function. Following SANYO in rankings above the industry average are LG, Samsung and Sony Ericsson, respectively. Nokia and Kyocera were at the bottom of the list. Additionally, overall satisfaction among wireless mobile phone owners has increased 4 percent when compared to 2005, marking the second time customer satisfaction has increased significantly in the past three times the study has been conducted.
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- The most-used features on the handset include the speakerphone (26%), send/receive short messaging services [SMS] (22%), camera capabilities (19%) and gaming (16%).
- More than 40 percent of all current wireless users compared other handset brands before selecting their current wireless phone. Those who do compare phones during the selection process are significantly more likely to be satisfied overall with their current handset than those who do not.
The study measures satisfaction of customers who have owned their mobile phones for less than two years. Overall satisfaction with wireless handsets is measured based on performance in five key factors. In order of importance, they are: physical design (24%), operation (22%), features (20%), handset durability (19%) and battery function (15%).
A trend the study tracks is the shift in the physical design of wireless handsets. Manufacturers are moving away from the candy bar-shape design and more toward clamshell designs. In 2002, nearly 70 percent of wireless users owned a candy bar-type handset, compared to 39 percent in 2006. Over the same time period, the percentage of wireless customers owning a clamshell-design phone has risen from 7 percent to 58 percent.
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Comments
Posted by: Patrick | May 30, 2006 7:57 AM
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