Motorola Launches Shanghai "Global Flagship Store"
July 13, 2006 10:24 AM | Motorola | Comments (0)
| Motorola, Inc. today launched a worldwide initiative to open Motorola branded stores in key markets with the opening of its first "Global Flagship Store" in a busy shopping area in downtown Shanghai. Applying the same kind of innovative design approach that distinguishes Motorola's award-winning mobile handsets, Motorola Flagship Stores feature a unique, interactive layout, highly trained staff, phone customization and experience pods. All are intended to create a deeply experiential environment that incorporates Motorola’s full product range and bring to life Motorola’s vision of seamless mobility – anytime, anywhere. Motorola has spent the last two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centered around the consumer. |  |
Fun is a core element of the stores, offering users an opportunity to personalize their phones using laser etching and customized "phone tattoos," as well as unique in-store training programs and on-site factory authorized technicians to aid with questions and any necessary service.
Beyond the Motorola Flagship Stores themselves, Motorola is planning on taking advantage of the modular nature of the Flagship Store design to launch "store-in-store" shops and non-flagship stores.
The Shanghai Motorola Flagship Store is the first of four planned for mainland China, with additional key locations throughout Asia and around the world to follow. “Chinese consumers are as sophisticated as any consumers in the world," said Michael Tatelman, Motorola corporate vice president and general manager Mobile Devices, North Asia. “Launching our Flagship stores in China not only gives us the opportunity to become the brand of choice for China’s sophisticated consumers, it also gives us a unique opportunity to hone the retail concept for markets worldwide.”
Motorola Press Release
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