Japanese To Buy Burgers With Cell Phone Electronic Payment
February 26, 2007 8:10 PM | Interesting | Comments (0)
| Today in Japan McDonald and NTT DoCoMo, Inc. announced they have agreed to allow customers to buy a big mac using their cell phones. The companies will jointly promote e-marketing based on DoCoMo Osaifu-Keitai™ e-wallet services. The agreement will form a joint company that will plan and manage e-marketing promotions to McDonald's planned membership club, and introduction of DoCoMo's iD™ platform for mobile-phone credit cards and ToruCa™ information-capture service at McDonald's stores. McDonald's plans to establish the membership club by October 2007 to offer enhanced membership services and to strengthen customer loyalty. Members of a current membership club will be invited to join the new club. Mobile services for iD credit-card payments and ToruCa information capture will be introduced in McDonald's stores throughout Japan beginning in October 2007. | |
The joint venture company will aim to quickly launch services by integrating the massive customer bases comprised of McDonald's 1.4 billion annual customers and DoCoMo's 52 million mobile phone subscribers, as well as their respective brands and know-how. The company will be established in July 2007 with paid-in capital of 300 million yen, 70% coming from McDonald's and 30% from DoCoMo.
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