Microsoft & JiWire to Deliver Wi-Fi Advertising
July 20, 2007 8:16 AM | Microsoft | Comments (0)
JiWire, provider mobile broadband advertising network, announced a partnership with Microsoft Corp. to deliver cutting-edge advertising to users of municipal Wi-Fi networks, in cities including Portland, OR and Oakland County, MI. The Portland network currently has over 13,000 monthly users, and is owned and operated by MetroFi, Inc., which works with Microsoft/MSN to deliver locally relevant content and advertising on the network. The Oakland County network, run by MichTel Communications, will be the nation's largest municipal Wi-Fi deployment, covering 910 square miles and 1.2 million people once fully deployed. Where agreed with the network owner, advertisements delivered as a result of the JiWire-Microsoft partnership may include: |  |
- Ultramercial ad units, which are patented interactive advertisements that Wi-Fi network users opt-in to view in exchange for free network access.
- Advertisements on screens displayed before and after a user logs into the Wi-Fi network.
- Advertising that appears while a Wi-Fi network user is browsing the Internet.
Many of the advertising campaigns delivered on the municipal networks will be from advertisers participating in JiWire's mobile broadband advertising network.
Visit http://www.jiwire.com for more information.
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