Today Verizon Wireless announced that it will acquire Rural Cellular Corporation, for approximately $2.67 billion in cash and assumed debt. Rural Cellular, which markets its service under the Unicel brand, serves about 716,000 customers in 15 states in New England, the Plains states, the Southeast, and the Pacific Northwest.
The acquisition will expand Verizon Wireless’ network coverage in markets adjacent to its existing service areas. The combination will increase Verizon Wireless coverage by 4.7 million licensed POPs (population), and increase its customer base by more than 700,000.
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