Nokia Buy Mobile Advertiser - Enpocket
September 17, 2007 9:45 AM | Nokia | Comments (0)
Nokia and Enpocket today announced that they have entered into a definitive agreement for Nokia to acquire Enpocket. Enpocket provides mobile advertising technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world. By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines. Enpocket is a privately-owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. The innovative technology that drives the Enpocket platform is a mobile advertising campaign management and delivery system distinguished by advanced consumer insight, targeting, and measurement. The platform can deliver mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video. |  |
Enpocket is powering mobile advertising for leading mobile operators and publishers across the globe and has an ad sales force that is working with large brands.
The agreement is subject to customary closing conditions and is expected to close in the fourth quarter of 2007.
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