Qualcomm & conVISUAL Demos Live User Interactivity on MediaFLO
September 8, 2007 1:50 PM | Cell Phone TV | Comments (0)
Qualcomm announced yesterday that it has joined forces with conVISUAL to demonstrate live user interactivity with televised programming on the MediaFLO platform. Marking an industry milestone, this demonstration showcases interactivity applications tightly integrated with televised programming over a mobile broadcast network. The MediaFLO demonstration with conVISUAL shows how consumers can seamlessly engage with TV shows broadcast to their MediaFLO-enabled mobile devices. Consumers can view their favorite programs and research reality show stars, participate in polls and quizzes and even chat live with other viewers - all without any interruption in programming. |  |
conVISUAL's servers process the SMS traffic in real time and display information such as poll results and chat sessions right on the mobile device using MediaFLO IP datacasting and an integrated player. This type of interactivity is expected to become a key driver for the next phase of growth in the mobile media sector by allowing broadcasters and mobile operators to offer compelling new mobile TV services to subscribers.
MediaFLO technology is a global mobile entertainment platform, enabling broadcasting of high-quality video, audio, Clipcasting media and IP datacasting streams to mobile handsets. FLO is an open, globally recognized air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications. Invented for mobility, MediaFLO is designed to increase capacity and coverage, as well as reduce costs for multimedia content delivery to mobile devices. More information about MediaFLO is available at www.mediaflo.com
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