Google Buys Zingku - Mobile Social Networking Startup
October 1, 2007 10:15 AM | Google | Comments (0)
Google Inc. has purchased Zingku Inc., a mobile social networking start-up. This is Google's latest move into the offering more services via mobile phones. Zingku, started in 2005 allows users to share photos, send invitations, conduct polls among friends via mobile phone and send "mobile flyers" to customers advertising products and services. Zingku has been testing its service with a limited number of users in the U.S. New account sign-ups have been frozen because of Google's acquisition. Existing accounts will be transferred to Google unless they are cancelled by October 4, 2007. |  |
The acquisition of Zingku adds fuel to the fire that Google is developing its own mobile phone because Zingku allows Google to reach more users on their mobile phones, which are emerging as a new medium for advertising.
In 2005 Google purchased another Dodgeball.com, another mobile service that shares information about a user's location and helps them find friends in their local area. However, Google did little to promote the service and Dodgeball's founders left Google earlier this year complaining that it wasn't investing enough resources in the service.
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