Blockbuster Wants to Sell Movie Rentals on Cell Phones
November 30, 2007 6:59 AM | Cell Phone TV | Comments (0)
| According to Chief Executive James Keyes of Blockbuster Inc (the movie rental chain) his company is trying to bring movies to cell phones. The company is in talks with all the major mobile phone makers about partnerships to make it easier for users to watch movies on the go, Keyes stated at the Reuters Media Summit that he started watching movies on his BlackBerry after some help from a technical expert at Blockbuster and from Jim Balsillie, the co-chief executive of Blackberry maker Research in Motion Ltd. Keyes also uses the iPhone from Apple Inc and stated that Blockbuster is in talks with software companies about possible partnerships, but he did not name them. The executive, who asked his technician to download movies from Blockbuster's Movielink online service to a tiny storage card that is then inserted into his BlackBerry, did not give details on how the process could be made easier. |  |
Blockbuster is looking for new ways to expand its business as consumers, including him, have an increasing number of entertainment options besides renting movies at the store.
|
Join |
|
& get our news delivered to your in-box! |
