Nokia WidSets Emerges from Beta to New Platform
November 13, 2007 10:59 AM | Nokia | Comments (1)
| Nokia today announced that its Internet service called WidSets, launched one year ago, has emerged from Beta to a new service platform. WidSets lets users find specific content and install widgets on their cell phone's desktop. The widgets can then be used to access the information without having to open a mobile browser first. Users can also create their own widgets with the WidSets tools and share their widgets with others. With the new platform WidSets will offer improved usability by localizing mobile clients and improving mobile widget library. WidSets will also bring advertising in as the primary business model. WidSets works on Java enabled handsets from a range of manufacturers and utilizes widgets, so users can have one-click access to real-time online content without needing to use a mobile browser. The new platform offers a dynamic search feature and an improved widget creation tool for quicker, simpler and more personalized options for creating widgets. |  |
And now it is really easy: enter the web address, click to select the feed and then you will have a personal widget! Around 90 percent of the current WidSets' content is already user generated, but the WidSets team has recently added many new widgets and made it easier for users to find local and also non-English-language content.
The new Explore feature for finding widgets offers an option to perform a live search, filter through recommended widgets, or go through tags or categories, and download them for use on mobile devices.
WidSets now offers a unique advertising model to commercial customers for providing two-way-interaction between the advertiser and their customers or prospects. A great example is a movie theater widget: the user chooses the city they are looking for and can then see what movies are on, in which theater, and whether there are seats available. A perfect match of benefits for movie going consumers, and the advertiser!
On the WidSets website people can review the widgets and see the latest, most popular or top rated widgets and share those with others. And now this can also be done from the mobile device. One of the latest widgets is for AccuWeather.com, which is expected to rapidly become one of the top ranked widgets in the WidSets library.
The WidSets mobile dashboard can also now be shared. This means that when creating a profile, users may share their own dashboard and widgets with the others, and see what the other "WidSeteers" are using as well as how they look like, thanks to the user images available in dashboards.
Nokia plans to pre-install WidSets in tens of millions of mobile phones during 2008, and enabling service support in tens of different languages. The recently unveiled Nokia 8800 Arte which will start shipping in the fourth quarter of 2007 will be the first handset to offer WidSets to its style-conscious consumers. In addition, users can already get started with WidSets via the Download! folder on all Nokia Nseries and Eseries devices.
WidSets works on a wide variety of mobile phone brands, and is already compatible with more than 300 mobile devices. Users can easily download WidSets from www.widsets.com or on their mobile from get.widsets.com.
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Comments
Posted by: mike | September 18, 2008 4:08 PM
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