AT&T & USO Launch New Text Message Donation Program

AT&T Inc. has announced a new text messaging program that will support the USO and U.S. military families with free prepaid phone cards. The program launches at the AT&T Cotton Bowl in Dallas.
Beginning Jan. 1, and running through March 31, 2008, customers can make a $2 donation in support of the USO by text messaging USO to short code 740 from their AT&T wireless devices. In addition to text messaging, anyone wishing to support the effort can donate online at www.uso.org/cottonbowl08.

Donations will support the USO Operation Phone Home® program, which provides free prepaid phone cards to military members serving active duty away from home so that they may stay in touch with loved ones. After callers send the message USO to short code 740, they will receive a response asking them to confirm their $2 donation by replying YES. After text messaging YES back to the 740 number, callers will receive a message letting them know that the donation is complete.
AT&T Cotton Bowl USO

This text messaging program extends the support that AT&T has provided to the USO for the past 20 years, including contributing tens of millions of dollars in support of Operation USO Care Package, USO Operation Phone Home and USO entertainment tours. AT&T also has assisted the USO through funding regional operations in Europe, Southwest Asia and the Pacific.

Since 1941, the USO has provided morale, welfare and recreation-type programs and services to enhance the quality of life for military personnel and their families around the world. The USO currently operates more than 130 centers, including 10 mobile canteens, that offer free Internet and e-mail access, prepaid international phone cards, entertainment and lounge areas, libraries, travel assistance, educational programs and refreshments. USO entertainment tours bring volunteer celebrities to entertain and lift the morale of troops and to express the gratitude and support of the American people.


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AT&T & USO Launch New Text Message Donation Program

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