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NXP & Purple Labs Unveil 1st Sub-$100 3G Linux Mobile Phone

January 31, 2008 12:48 PM | Interesting | Comments (0)

NXP Semiconductors, the independent semiconductor company founded by Philips, and Purple Labs, a leading supplier of embedded Linux solutions for mobile phones, jointly announced today the release of a 3G Linux reference feature phone offering video telephony, music playback, high-speed Internet browsing and video streaming at a transfer price below US$100.

The new Purple Magic phone serves as a reference design for phone manufacturers creating entry-level 3G handsets, including those targeting mobile markets such as Southeast Asia, Eastern Europe and Latin America.

According to the GSA mobile industry trade group, there are now 197 commercial 3G/WCDMA networks in 87 countries, but the adoption of 3G services is concentrated in mature European and Asian markets. The viability of 3G services in emerging markets requires large volumes of affordable data-capable devices – and the 3G Purple Magic has been highly optimized specifically to meet this market challenge.

Purple Magic Cell Phone

NXP offers powerful 3G and 3.5G multimedia platforms running on a single ARM926 processor core. The Nexperia Cellular System Solutions with Linux support true UMTS performance, delivering seamless service coverage in 2G and 3G networks as well as advanced multimedia features that allow consumers to take full advantage of next generation applications and mobile operator services.

The Purple Magic phone will be exhibited at the Mobile World Congress in Barcelona, Spain on February 11-14, 2008 at the NXP booth (Hall 8, B110).



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