Red Bend Unveils MAST - Linux Mobile Phone w/ Over-the-Air Customization
MAST is based on the Trolltech Qtopia application platform for Linux and is implemented on Trolltech’s Qtopia Greenphone (see Jan. 21, 2008, announcement, “Red Bend Software and Trolltech to Bring Over-the-Air Software Component Management to Linux Mobile Phones”). The Synchronica Device Management Server provides the device management server connection from which software is provisioned in a secure and reliable manner using the Open Mobile Alliance (OMA) Device Management protocol.
Several companies have joined forces with Red Bend to show how their core applications and embedded software can be customized over the air, creating new revenue opportunities by delivering enhanced services and features to consumers, such as:
Updating the Opera mobile browser without needing to update the entire firmware image. More mobile services now depend on features supported by the browser. For example, operator portals may depend on SVG and Flash support built into the browser. vRapid Mobile enables the built-in browser to be enhanced so that operators can evolve their services independently of the handset release cycle.
Deploying a customized operator-branded user interface, powered by Digital Airways’ Kaleido, to existing subscribers who insert their SIM in a new mobile phone. With vRapid Mobile, operators can customize a generic handset and then promote their services via the Kaleido user interface while building brand loyalty.
Adding new languages dynamically and enabling dual-language messaging to a subscriber’s phone using Zi’s eZiText solution for predictive text entry. Not all language databases can be supported at time of shipment. vRapid Mobile offers the flexibility to enhance language support either at point of sale or post-sale, potentially increasing text messaging volumes.
Red Bend’s vRapid Mobile offers unmatched capabilities to enhance and customize the growing amount of software in mobile devices. With support for the emerging SCOMO enabler from the Open Mobile Alliance, vRapid Mobile provides a standards-based, cross-platform approach to updating, adding, configuring and removing individual software components over the air (SCOTA) on any feature phone, smartphone or embedded wireless device so that:
Operators can instantly deliver new revenue-generating services to their entire subscriber base, without being constrained by the software capabilities of existing handsets or waiting for new handsets to become available
Device manufacturers can improve the flexibility and efficiency of their software maintenance processes, and can provide consumers with the ability to personalize the core functions of their phones to match their lifestyles, and
ISVs can dramatically reduce time-to-market for deploying new features and versions of their applications, as well as expand the addressable market for their products
For more information, visit: http://www.redbend.com/masterkey.
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