Cellfire Releases Cell Phone Coupon Redemption Stats
February 7, 2008 10:43 PM | Services | Comments (0)
| Cellfire, the only nationwide mobile discount offer and coupon service, today released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots. Top 10 Markets for Mobile Coupon Usage per Capita:
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The findings are based on mobile coupons redeemed during the six month period ending June 30.
Not surprisingly, 68 percent of coupons redeemed were from mobile savvy shoppers between the ages of 18-34, followed by shoppers aged 35-44 with 18 percent. Food and entertainment topped the list of categories for which coupons were most frequently redeemed.
Mobile coupons also provide merchants with a way to boost mid-week sales, as well as weekends. Analysis indicated the majority of discounts were redeemed on Saturday, Tuesday and Sunday in that order. Somewhat surprising is that Tuesday is typically one of the slowest days for retail, and yet one of the highest for mobile coupon usage.
Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer's geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike SMS text-based offers, Cellfire's secure application-based service enables consumers to easily store, search and use many discounts across multiple merchants in a spam-free environment.
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