Gartner Reports Worldwide Cell Phone Sales Increased 16% in 2007
February 28, 2008 11:58 AM | Interesting | Comments (0)
| According to a recent Gartner, Inc research report, worldwide sales of mobile phones to end users surpassed 1.15 billion units in 2007, a 16 per cent increase from 2006 sales of 990.9 million, according to Gartner, Inc (see Table 1). Mobile phone sales at the end of the year were consistent with the yearly trend, as fourth quarter sales reached 330 million units. Emerging markets, especially China and India, provided much of the growth as many people bought their first phone. In mature markets, such as Japan and Western Europe, consumers’ appetite for feature-laden phones was met with new models packed with TV tuners, global positioning satellite (GPS) functions, touch screens and high-resolution cameras. |  |
After another strong year, its expected the growth in sales of mobile devices to end users will decelerate in 2008 and fall to about 10 per cent growth as mature markets become more saturated. However, the global mobile devices market will remain relatively immune to a recession in the US and Western European economies as the majority of growth in 2008 will come from emerging markets. The mature Western Europe and North America markets are driven by operator contract terms and replacement cycles and will account for just 30 per cent of the global mobile devices market in 2008.
Table 1
Worldwide Mobile Terminal Sales to End-Users in 2007 (Thousands of Units)
| Company | 2007 Sales | 2007 Market Share (%) | 2006 Sales | 2006 Market Share (%) |
| Nokia | 435,453.1 | 37.8 | 344,915.9 | 34.8 |
| Motorola | 164,307.0 | 14.3 | 209,250.9 | 21.1 |
| Samsung | 154,540.7 | 13.4 | 116,480.1 | 11.8 |
| Sony Ericsson | 101,358.4 | 8.8 | 73,641.6 | 7.4 |
| LG | 78,576.3 | 6.8 | 61,986.0 | 6.3 |
| Others | 218,604.3 | 18.9 | 184,588.0 | 18.6 |
| TOTAL | 1,152,839.8 | 100.0 | 990,862.5 | 100.0 |
Note* This table includes iDEN shipments, but excludes ODM to OEM shipments.
Source: Gartner (February 2008)
Nokia achieved its long-term target of 40 per cent market share in the fourth quarter of 2007 when it sold slightly more than 133 million phones across the world (see Table 2). Despite some component shortages, Nokia increased its market share sequentially in all regions except North America, which remains a challenging market for the vendor. In emerging markets, products such as the 1110, the 1600 and the 2630 were in demand by consumers, while in mature markets such as Western Europe high-end phones like the N95, N82 and N73 were sought-after devices. In 2008, Nokia will need to continue to improve its portfolio, offering not only more applications and functions, but also novel designs and improved user interfaces.
Table 2
Worldwide Mobile Terminal Sales to End Users in 4Q07 (Thousands of Units
| Company | 4Q07 Sales | 4Q07 Market Share (%) | 4Q06 Sales | 4Q06 Market Share (%) |
| Nokia | 133,194.4 | 40.4 | 102,791.8 | 36.2 |
| Samsung | 44,353.1 | 13.4 | 32,011.3 | 11.3 |
| Motorola | 39,291.0 | 11.9 | 61,034.4 | 21.5 |
| Sony Ericsson | 29,848.8 | 9.0 | 25,666.9 | 9.0 |
| LG | 23,545.0 | 7.1 | 17,833.2 | 6.3 |
| Others | 59,822.4 | 18.2 | 44,886.7 | 15.7 |
| TOTAL | 330,054.7 | 100.0 | 284,224.3 | 100.0 |
Note* This table includes iDEN shipments, but excludes ODM to OEM shipments.
Source: Gartner (February 2008)
Visit http://www.gartner.com for the complete report.
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