Alltel Users Invited to Submit Favorite Bands to Pandora
March 20, 2008 11:33 AM | Alltel | Comments (0)
| Pandora Media, a personalized radio service online, and Alltel Wireless launched an marketing campaign where Pandora users in specific Alltel Wireless markets will be invited to submit their favorite hometown bands on Pandora's website (www.pandora.com). On the homepage, an Alltel Wireless ad asks its customers and consumers nationwide to join a collaborative effort to create Alltel Wireless branded, local music stations across the country to promote distinct, regional music styles and the local artists who play them. Users can then share their personal stations, songs or favorite musical groups with others. Pandora's registration process captures users' zip codes and makes it possible to engage in precise "geo-targeting," bringing Alltel Wireless' "My Circle" message to its best prospects. During the year-long campaign, Alltel Wireless will be the exclusive advertiser registered users in these geo-targets see, hear and connect with on the Pandora homepage. |  |
In phase one, consumers will have the opportunity to submit their local bands for inclusion in Alltel Wireless' regional music stations. In phase two, Alltel Wireless and Pandora will curate the submissions to create the local Alltel Wireless branded stations. In phase three, the local stations will go live and users can continue to support them by suggesting additional local talent, thus refining the unique flavor and style of each station.
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