Apple iPhone Lives Up to Hype
March 18, 2008 5:58 PM | Apple | Comments (0)
Six months after the iPhone’s U.S. launch, has the device changed the mobile landscape? According to M:Metrics, the answer is yes. Today, the measurement firm reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85 percent of iPhone users accessing news and information in the month of January. “The iPhone has certainly delivered on its hype,” said Mark Donovan, senior analyst, M:Metrics. “Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.” M:Metrics found that a staggering 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users. |  |
Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5 percent of the total mobile market.
“This data indicates that the iPhone’s widgets are and effective means to drive mobile content consumption,” observed Donovan. “Two featured widgets, YouTube and Google Maps are extremely popular among iPhone users: 30.4 percent accessed YouTube and 36 percent used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6 percent checked out Google Maps.”
| Mobile Content Consumption: iPhone, Smartphone and Total Market: January 2008 | |||
| Activity | iPhone | Smartphone* | Market |
| Any news or info via browser | 84.8% | 58.2% | 13.1% |
| Accessed web search | 58.6% | 37.0% | 6.1% |
| Watched mobile TV and/or video | 30.9% | 14.2% | 4.6% |
| Watched on-demand video or TV programming | 20.9% | 7.0% | 1.4% |
| Accessed Social Networking Site or Blog | 49.7% | 19.4% | 4.2% |
| Listened to music on mobile phone | 74.1% | 27.9% | 6.7% |
