Verizon Wireless Announces MTV Bilingual Channel
March 28, 2008 5:41 AM | Cell Phone TV | Verizon | Comments (0)
 According to Forrester Research’s “Hispanics Connect To Mobile Data” (2007) and the Mobile Marketing Association’s “MMA Mobile Attitude & Usage Study” (Nov. 2006), Hispanics use mobile phones more than other demographic groups. The two studies also report that Latino mobile phone users spend more on mobile services and take advantage of more features, such as videos and ringtones, than their non-Latino counterparts. |
MTV Tr3s will introduce viewers to its programming on V CAST Mobile TV in a 30-minute special hosted by VJ Karli Henriquez. Verizon Wireless’ V CAST Mobile TV will also be heavily promoted on mtvtr3s.com, MTV Tr3s Radio and on a 40-foot electronic billboard in New York’s Times Square.
MTV Tr3s joins V CAST Mobile TV channels from MTV Networks including MTV, COMEDY CENTRAL and Nickelodeon. MTV Networks also offers a variety of channels on Verizon Wireless’ V CAST Video service, including video-on-demand from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, Spike, MTV Tr3s, and Atom Films.
V CAST Mobile TV also features full-length shows and other programming 24 hours a day from well-known entertainment brands including CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2GO and NBC News2GO. Monthly access packages begin at $13 per month. Four V CAST Mobile TV-enabled phones are currently available: the Voyager™ by LG, the LG VX9400, the MOTORIZR™ Z6tv, and the Samsung SCH-u620.
V CAST Mobile TV from Verizon Wireless is powered on the FLO TV™ service from MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services.
For more information about V CAST Mobile TV from Verizon Wireless, visit www.verizonwireless.com/mobiletv.
