DoubleClick Mobile to Integrate wth Mobile Ad Networks
April 30, 2008 11:19 AM | Interesting | Comments (0)
 Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to one or more networks of mobile advertisers. Publishers, of course, can continue to sell directly as they have always done. |
DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. By managing inventory across direct and indirect channels, DoubleClick Mobile helps publishers better monetize their mobile web content.
DoubleClick Mobile is part of the DoubleClick Revenue Center, which enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.
