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DoubleClick Mobile to Integrate wth Mobile Ad Networks

April 30, 2008 11:19 AM | Interesting | Comments (0)


DoubleClick today announced that DoubleClick Mobile, the company's advertising delivery system for mobile devices, is integrating with mobile ad networks including AdMob, Google's AdSense for mobile content, and Millennial Media's premium MBrand network as well as its Decktrade performance network. This upgrade helps mobile publishers fill more of their available inventory and ultimately earn more revenue.

Now, publishers using DoubleClick Mobile can sell mobile display inventory indirectly, through automated access to one or more networks of mobile advertisers. Publishers, of course, can continue to sell directly as they have always done.

 

DoubleClick Mobile provides an accurate view of what inventory is available to sell, what has been sold directly and what has been filled by ad networks. By managing inventory across direct and indirect channels, DoubleClick Mobile helps publishers better monetize their mobile web content.

DoubleClick Mobile is part of the DoubleClick Revenue Center, which enables media sellers to manage their display campaigns in tandem with emerging platforms, such as mobile advertising, in a single location.

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