Telegent Systems Survey Reveals Free-to-Air Mobile TV is a Killer App

Telegent Systems, the company that makes television mobile with its high-performance single-chip mobile TV solutions, today revealed key findings of the industry’s first post-sale mobile TV survey. The survey shows that mobile TV can have a significant impact on handset sales, with 85% of respondents stating that the primary influence driving their handset purchase decision was the built-in free-to-air TV feature, as opposed to screen size, camera, music capability, or fashion.

The study, conducted in China where there are now more than three million users of free-to-air mobile TV, also reveals that free-to-air TV continues to be a compelling feature after purchase, with 74% of respondents watching television on their handset for thirty minutes or more at a time, and 54% watching five times a week.

The consumers in Telegent’s survey not only integrated free-to-air mobile TV into their daily routine, but also found long-term value in the feature.
Telegent Systems Survey

At the time of handset purchase, 90% found the free-to-air TV feature interesting or useful, and this remained true after four to six months of use. 60% of users proactively recommended the feature to friends and family.

Almost half of those surveyed watched TV on their handset while traveling, with 43% watching at home and 17% while at the office. Mobile TV was found to be most popular between 7-8pm, followed by a morning commute peak of 7-9am, allowing operators and broadcasters to reach a broader audience in a variety of locations.

The survey also showed a marked increase in mobile TV consumption with a strong preference for long-form programming. 54% of users surveyed five months ago watched mobile TV for ten minutes at a time, whereas 74% of the respondents surveyed in 2008 watched mobile TV for thirty minutes or longer.

Telegent Systems Survey Reveals Free-to-Air Mobile TV is a Killer App

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