Nokia's WidSets Now Has Global Advertising Reach
May 13, 2008 5:53 AM | Nokia | Comments (0)
WidSets, a mobile content consumption, creation and sharing service, now offers advertisers the opportunity to reach customers around the globe with a single mobile advertising campaign. WidSets has joined the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers, to enable advertising experiences. |
Volvo and WWF, the global conservation organization, were named as launch advertisers. Volvo has placed a campaign in Finland to drive interest in the new Volvo XC60 before its launch later this year. WWF has unveiled a "Stop climate change" awareness campaign that is running on the start screen of WidSets globally.
WidSets is available for more than 300 Nokia and non-Nokia devices. Nokia also plans to embed the WidSets application on a range of devices starting in Spring 2008, meaning an even wider distribution and greater reach for advertisers.
Brands can choose between driving traffic to their existing mobile Internet properties or working with Nokia to build their own WidSets mini-applications with supporting advertising and promotion. Advertising can be targeted to people based on a range of factors, including device type, language and content preferences.
Nokia Interactive has an ambition for all consumers to have connected mobile devices with rich and valuable services supported by relevant and respectful advertising. The Nokia Media Network provides reach to millions of mobile consumers through advertising on more than 100 blue-chip mobile publishers, operator partners and Nokia properties. Hundreds of top brands, including BMW, Kraft and Paramount, advertise on the network and use Nokia Interactive's award-winning mobile marketing team to create end-to-end, high performance mobile experiences for their customers.
For more information, visit, www.widsets.com or widsets.mobi and http://www.adservice.nokia.com/
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