Qualcomm Announces Plaza to Develop Modile Widgets
May 29, 2008 5:11 PM | Interesting | Comments (0)
 Plaza is focused on enabling operators to bring more simplicity and personalization to their subscribers' mobile Internet experiences. When combined with subscriber intelligence and available device real estate, Plaza's end-to-end widget framework and user experience provides operators with a solution to drive use of the mobile Internet. An integrated marketing platform also plays a role in driving additional revenue to Plaza operators by allowing for targeted campaigns within the widget ecosystem. |
Plaza extends benefits to content providers by allowing them to easily create useful widgets that drive users to their service offerings. Whether it is traditional Web sites, information services or other content stores, Plaza will enable a host of indirect discovery benefits and increased product and/or service monetization. Plaza's use of open standards for widget development will allow the existing Web development community to create widgets for the mobile Internet, while not excluding traditional mobile application developers, and even allowing for user-generated widgets. Qualcomm is actively working with operators to define and refine the full Plaza experience prior to commercialization.
Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW® is a comprehensive solution for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.
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