Camila Goes Mobile With Verizon Wireless
June 9, 2008 5:42 AM | Verizon | Comments (0)
Camila, the hottest group in Latin music right now, is launching their first headlining U.S. tour with a 17-city schedule that kicks off in Miami, on June 6. This Latin sensation, whose albums have sold in excess of 800,000 units worldwide, has joined forces with Verizon Wireless to further connect with fans via mobile technology. Camila’s song, “Todo Cambio,” recently won two Billboard awards for the album of the same name, which has sold nearly 400,000 copies in the U.S. in 12 months. |  |
Verizon Wireless extends the Camila experience before and after each show by delivering the following:
Exclusive Music
Verizon Wireless will deliver six Camila songs exclusively to V CAST Music customers. These songs are not available anywhere else in the U.S. and can be downloaded over-the-air directly to fans’ phones as a full-song download, a ringtone or ringback tone.
The Camila Experience
Customers who have downloaded Camila music, ringtones or ringback tones will be automatically entered into a sweepstakes to win a chance to meet Camila in person. Ten winners and their guests will have the opportunity to be a part of the Camila VIP Experience, which includes an acoustic performance, a short Q&A and a photo taken with the band. This is the ultimate fan experience.
Green Screen
At select shows, fans have the opportunity to star in a music video with Camila via a green screen. Fans can “be in the band” and appear as though they are performing with Camila. Video clips will be sent directly to fans via their mobile phones, to share with their friends.
Mobile Tickets
Verizon Wireless customers in each of the tour cities who have downloaded any type of Camila mobile content from V CAST will be entered for a chance to win one of 10 pairs of tickets. These loyal customers and fans will receive a mobile ticket sent directly to their phones that is good for two tickets to the hottest Latin show in town.
Song ID
Song ID stations will be set up at each venue to demonstrate to fans how to use V CAST Song ID to listen to a four-song live Camila EP available exclusively through Verizon Wireless. Fans can easily purchase songs from Camila, including the exclusive live EP, the matching ringtone or ringback tone with just one click. The Camila tour presented by Verizon Wireless is in support of their latest album, “Todo Cambio,” which has already spawned the hit title track “Todo Cambio,” which was nominated last year for a Latin Grammy. The album has been hailed as one of the most important and romantic releases of 2007 and has placed them at the top of the Mexican and U.S. charts as one of the fastest growing Latin groups today.
Camila In Stores
In support of their U.S. tour, fans are invited to meet and greet Camila at five participating Verizon Wireless Communications Stores, including:
June 10, 2008
Atlanta
3625 Satellite Blvd.
Duluth, Ga. 30096
June 14, 2008
Chicago
6451 W. Diversey Ave.
Chicago 60707
June 17, 2008
Fresno
550 S. Clovis Ave. Suite 105
Fresno, Calif. 93727
June 20, 2008
Las Vegas
2225 Civic Center Drive Suite 120
Las Vegas 89030
June 29, 2008
San Antonio
7635 NW loop 410 #101
San Antonio 78245
Fans can download Camila’s songs, including their latest single, “Yo Quiero,” as ringback tones, true tones and full-song downloads, both over-the-air and on their PCs via V CAST Music. Customers will be charged $1.99 per megabyte for data usage when downloading ringtones or ringback tones. However, megabyte pricing is not charged for downloading music, or text, picture and video messaging.
