Proteus Launches Via to Help Develop Mobile Marketing
June 11, 2008 5:51 AM | Services | Comments (0)
| eMarketer predicts that mobile message advertising spending in the United States will more than triple in the next five years, growing from $1.4 billion in 2008 to $4.5 billion by 2012. As text messaging becomes more of a mainstream and accepted communications channel, marketers are increasingly using this platform to create innovative and interactive mobile campaigns for consumers. Proteus, a subsidiary of UK-based 2ergo Group plc and provider of mobile marketing products and solutions, today announced the launch of Via, a unique self-service messaging tool that allows clients to quickly create and track SMS messaging campaigns. With Via, global media brands, advertising agencies, retailers and local businesses can use the technology to quickly and cost effectively create SMS-based alerts, auto-responders, polls, trivia and sweepstakes campaigns. |  |
SMS messages are sent on Proteus’ carrier-grade message delivery platform, which supported the first interactive TV event in the United States using live-to-air SMS as well as live events such as the Super Bowl, the Olympics and American Idol. The product can also be integrated with a client’s existing SMS connectivity. Via complies with all major carrier regulations and, as an added service, Proteus handles the provisioning process for clients when a new short code is needed.
The Via messaging modules allow clients to create, schedule and execute campaigns in minutes that connect with customers, drive brand awareness and increase conversion. Via supports a wide variety of user experiences and message types - from fun to functional - allowing marketers and customer relations departments to be as innovative as they can be. Example uses include distributing coupons, sending TV show reminders, driving in-store traffic, offering new customer welcome tips and gathering consumer feedback.
Ease of use is a key focus for the product. Via can be used by experienced mobile marketers as well as those getting into the mobile space for the first time. The technology was built around Proteus’ vast experience with hundreds of clients and the company’s keen understanding of mobile campaign development best practices. Features of Via include keyword and subscriber list management; testing and scheduling capabilities; and real-time reporting. In addition, clients can easily append sponsored messaging at the end of each message to drive additional revenue.
Via is one component of the Proteus product suite, which also includes the Swift mobile site publishing platform and Merx content management and storefront solution. Companies can choose to license one product or all three to create truly integrated mobile marketing initiatives. For more information about Via or to schedule a demo, please visit http://www.viamsg.com. or call 202-452-6800.
