R&B Superstar Usher to Help Promote Sony Ericsson Music Phone
June 2, 2008 8:22 AM | Sony Ericsson | Comments (0)
| R&B superstar Usher is teaming with Sony Ericsson to promote its new Walkman music phone in the U.S., Canada and 20 European countries. The phone will come loaded with Usher ringtones and full-album downloads. The marketing campaign will allow users access to exclusive content, a chance to meet Usher on video shots and a chance to win VIP tickets for Usher's North American tour later this year, which is sponsored by Sony Ericsson. Fans will also be able to vote on what bands Usher will go on tour with. Usher will work with AT&T in marketing efforts to help sell the cell phones. AT&T is the exclusive wireless operator in the United States, Usher's fifth album, "Here I Stand," was released last Tuesday and is expected to debut next week at number one on Billboard 200. |  |
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