Sony Ericsson Unveils Design Collection by Maria Sharapova
June 20, 2008 5:52 AM | Sony Ericsson | Comments (0)
| Sony Ericsson has unveiled a cell phone accessory "Design Collection" by one of the world’s most famous tennis players, Maria Sharapova, to a select audience of international lifestyle journalists flown into London for the special occasion. Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design collaboration campaign to be announced. Some of London’s up and coming faces on the catwalk modelled the season’s fashion look by young urban designers to compliment the Maria Sharapova Design Collection. Louise Roe, stylist and fashion expert, hosted the show and presented the Sony Ericsson mobile phone accessories to leading lifestyle media writers from around the world. The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. |  |
The Design Collection is inspired by Maria Sharapova’s own global lifestyle, and the latest fashion trends.
Speaking at the fashion show, Sony Ericsson Designer Lykke Tarsbol said: “It was a pleasure working with Maria on the design of this collection. We wanted to create a collection that represented her life on and off the court. We worked closely to ensure that every item was designed with her and for her.”
As a leading personality not just on the tennis court, but also in the world of style and fashion, Maria Sharapova brought to the project a wealth of fashion knowledge and glamour, by working closely with Sony Ericsson’s design team to create an aspirational collection of accessories.
The Maria Sharapova Design Collection will be available in all markets in Q3.
