Thrrum Launches Visual MMS Search for Sprint Wireless Users
June 18, 2008 11:20 AM | Services | Comments (0)
23half Inc., provider of technologies that extend the functionality of camera phones, announced the availability of Thrrum MMS Search to Sprint wireless subscribers. Thrrum MMS Search enables camera phone users to find and browse information related to their physical environment using the Picture Messaging service integrated into their phones. Users can capture a picture of any text with their camera phone and send the picture as a picture message to m@thrrum.com. Relevant search results are then sent to the users’ phones. The Thrrum MMS Search service is presently in beta and is available free of charge to Sprint wireless subscribers in the United States. |  |
Combined with ever increasing adoption of MMS usage, the connected camera in phones presents a new platform for innovation.
Thrrum MMS Search brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the “nThrum” technology demonstrator, Thrrum MMS Search presents a unique approach to hyperlinking the physical world with related information. The MMS Search technology is protected by an extensive suite of patents pending worldwide.
