Yahoo! Extends Mobile Initiatives in Asia
June 18, 2008 11:40 AM | Yahoo | Comments (0)
| Yahoo! has announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch partnerships with leading mobile operators including Mahanagar Telephon Nigam Limited (India), Hong Kong CSL Limited, Smart Communications Inc. (Philippines), Digital Mobile Phlis, Inc. (Philippines) and Vibo Telecom Inc. (Taiwan), as well as strategic mobile advertising partnerships with Idea Cellular Ltd. (India) and Maxis Communications Bhd (Malaysia). Additionally, Yahoo! announced localized versions of Yahoo! Go 3.0 for India, Australia and Southeast Asia, including a local language version for Indonesia, and an English version of Yahoo! oneSearch with voice that recognizes regional accents. The company also announced the launch of new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget featuring news updates and music charts. |  |
These announcements further demonstrate Yahoo!'s global momentum and unveil the next phase of the company's mobile strategy for the Asia Pacific region. Today's Yahoo! oneSearch partnerships announcement brings the total number of mobile search deals signed by Yahoo! worldwide in the last 18 months to over 60.
