AT&T Announces "My Communities" to Manage Multiple Social Networks
September 9, 2008 11:32 AM | AT&T | Comments (0)
 AT&T Inc. announced today the launch of "My Communities," a new downloadable gateway that lets users create and manage multiple social networking accounts through a single dashboard view on their mobile phone. My Communities was developed by Intercasting Corporation, a leading mobile social networking company. The launch coincides with recent data showing that a majority of social networking users maintain multiple accounts and that a growing number are maintaining their social networks primarily by using wireless handsets. |
My Communities currently offers a diverse roster of social networks, including MySpace, the mobile-only community Rabble, blogging sites including LiveJournal and Xanga and the photo-sharing site Photobucket. My Communities also features sites whose members share common characteristics such as ethnicity (AsianAve, BlackPlanet, MiGente), faith (FaithBase) or sexual orientation (GLEE). Subscribers get instant access to additional sites as soon as they are added to My Communities and will be alerted to updates when they launch the application -- no upgrade is required. Through My Communities, subscribers can register for social sites directly from their phone without ever having to go to the Web, a feature not common with most other social networking applications.
From an easy-to-use dashboard view, My Communities users can upload photos from their phone, view and respond to new messages, approve and deny friend requests and view and post new comments across multiple sites. Users can alternatively click to enter a specific site for a more customized experience. Updates are synched across mobile and online channels in real time.
Subscribers can also access their phone, camera, media gallery and address book while My Communities is running, which enables them, for example, to upload photos to use on one or more social networks and send site content to phone contacts without closing the application.
Mobile Social Networking
Mobile social networking is on the rise, with analysts forecasting that more than 800 million people worldwide will access social networks through their mobile phones by 2012, up from 82 million in 2007, according to eMarketer.
The AT&T application builds on Intercasting's robust ANTHEM® platform, which enables wireless carriers the option to provide a host of Web-based community and social networking sites to subscribers. ANTHEM also enables social networking site providers, major brands and entertainment properties to easily create social networking initiatives for the mobile platform. With ANTHEM, AT&T has the ability to quickly launch any social networking site in the future.
My Communities is available on 23 devices for a monthly subscription of $2.99. It can be downloaded from the AT&T MEdia Mall, accessible via AT&T handsets and online at http://www.att.com/mediamall.
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