Myxer Launches Red Carpet - Online & Mobile Marketing Program
September 4, 2008 6:10 AM | Interesting | Comments (0)
Myxer, provider of ad-supported mobile content, has launched “Red Carpet”: an online and mobile marketing program designed to give entertainment studios, musicians and marketing agencies the ability to add high impact advertising opportunities to product launches. The first fully integrated web-to-mobile program was unveiled today with The CW Network to launch their highly anticipated new TV series, “90210” (a contemporary spin-off of the ‘90s hit show “Beverly Hills, 90210”). Myxer offers advertisers three important elements: |  |
- Custom mobile content downloads (ringtones, videos, images) delivered by Myxer’s hosted mobile content platform
- Exposure to Myxer’s online community of over 12 million highly-engaged users (primarily 15 - to- 28 year-olds)
- A set of customized widgets that enable viral distribution of their mobile content on any web site or social media property.
In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of their web-to-mobile platform into their overall campaigns, including McDonalds, NBC, Universal Pictures, U.S Army, Warner Home Entertainment and blues musician prodigy Joe Bonamassa (ranked top 5 in Billboard). Additional program elements include customizable mobile web sites as well as write-ups in Myxer’s recently launched Youth Culture MINE blog http://mine.myxer.com.
To receive a free sample of the 90210 mobile content, text CW90210 to 69937 (MYXER)and visit www.myxer.com for program details.
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