Today, Virgin Mobile USA unveiled its new branding message to highlight the acquisition: "Helio By Virgin Mobile: Plan To Have It All."
Immediate plans include the launch of the Shuttle, Virgin Mobile USA's first handset enabled to integrate such Helio services as Buddy Beacon; and the enhancement of Helio's $80 A La Carte plan, effective today, to include Unlimited Minutes rather than the current 1500 minute allocation. The new terms of the Helio A La Carte plan, which mirror Virgin Mobile USA's Totally Unlimited prepaid voice plan at $79.99, will be available for current and future Helio members.
The transition for Helio's approximate 170,000 postpaid members and Virgin Mobile's 5 million prepaid customers has been seamless. For now, the two customer care services and sales operations are separate, with further integration planned over the next several months.
More information is available at http://www.helio.com. |  |
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