One-third iPhone 3G Buyers Switched to AT&T

According to a new report from The NPD Group, who market researches for the wireless industry, 30 percent of U.S. consumers who purchased Apple’s new iPhone 3G from June through August 2008 switched from other mobile carriers to join AT&T, the exclusive mobile carrier for the iPhone in the U.S.
By way of comparison just 23 percent of consumers, on average, switched carriers between June and August 2008. Nearly half (47 percent) of new AT&T iPhone customers that switched carriers switched from Verizon Wireless, another 24 percent switched from T-Mobile, and 19 percent switched from Sprint.

According to NPD’s “iPhone 3G Report,” before the launch of the iPhone 3G, iPhone sales represented 11 percent of the consumer market for smartphones (January through May 2008); however, after the launch of iPhone 3G, Apple commanded 17 percent of the smartphone market (January through August 2008).

The average price of a smartphone sold between June and August 2008 was $174, down 26 percent from $236 during the same period last year.

During June through August 2008, the top four best-selling smartphones based on unit-sales to consumers were as follows:

Apple iPhone 3G
RIM Blackberry Curve
RIM Blackberry Pearl
Palm Centro

Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales. For more information about NPD’s offerings in this business sector, visit http://wireless.npd.com.


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One-third iPhone 3G Buyers Switched to AT&T

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