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Tribune Media Services Selects Vibes Media to Promote Mobile Content Services

October 20, 2008 7:13 AM | Interesting | Comments (0)

Tribune Media Services (TMS), the content licensing division of Tribune Company, today announced an agreement with Vibes Media to bring TMS' extensive catalogue of name-brand editorial content to the mobile market. Vibes, a leading provider of interactive text message and mobile content marketing, has converted thousands of pieces of TMS content into a mobile-ready format, with new content published on an on-going basis. The content catalog will be marketed to a broad range of providers in the mobile services and media industries.

Wireless subscribers will have access to the best name-brand editorial and information content through their mobile phones the same week and in some cases the same day that it is published in print and online. Content providers for the mobile catalog feature legendary figures such as Garrison Keillor, Dave Barry, Wolfgang Puck, Rick Steves, Arianna Huffington, Linda Black, Henry Kissinger and Carl Hiaasen, among many others. Subscribers can also sign-up for daily alerts, jokes, horoscopes and quotes, as well as other original Vibes created content.
 

One of the first companies to utilize the new service will be U.S. Cellular, which will offer their subscribers an extensive collection of daily and weekly SMS alerts starting in October 2008.

Vibes, a 10-year-old, privately owned company based in Chicago, is a pioneer in the mobile marketing space. The company has executed more than 50,000 mobile marketing programs throughout the U.S. and expects strong growth in their business. Recognized as a leading player in the U.S. mobile applications market, Vibes also recently acquired $15 million dollars as part of a strategic investment by Fidelity Ventures.



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