Alltel Launches Alltel Perks - An Interactive Content Delivery Service
November 20, 2008 12:29 PM | Alltel | Comments (0)
 After downloading the application from the Alltel Shop, Alltel Perks will deliver content to the phone’s idle screen when the handset is not in use. Users will receive content including discount offers from local merchants, coupons for favorite restaurants, sports scores, local weather forecasts and more. Delivered messages are maintained in the “Recent Offer Menu” folder for a short period of time, so customers can easily take advantage of current offers and discounts. |
Once registered, the service proactively delivers offers and content to subscribers when their phone is not in use. As offers download to the handset, users can open the banner to display more content by selecting the “View” hot button as indicated on the phone. If any other button is selected the offer will go away, as to not be intrusive. While airtime charges may apply to the service, the initial download of the Alltel Perks application from the Alltel Shop is free for Alltel customers.
The Alltel Perks service, powered by Mobile Posse, the first company to launch idle screen-based advertising in the United States , is fully customizable based on consumer preference and feedback. The application delivers content based on the customers’ ZIP code, age and gender, in addition to providing information and offers related to specific times of day and days of the week.
Examples of the types of offers available include a coupon for $2 off a lunch special at a local restaurant being delivered at 11 a.m. during the work week, or a discount entitling the customer to 10% off their next purchase at a local retail store. To take advantage of an offer, users simply show their handset to the merchant to receive the discount or use the click-to-call capability to contact the vendor directly.
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