Cricket Announces Cricket MyPerks Free Opt-in Service
March 31, 2009 11:14 AM | Services | Comments (0)
 Cricket MyPerks makes it easy for customers to find popular content and realize great savings using their mobile phone. Users receive free content, ranging from weather and gas prices, to trivia and celebrity gossip, along with occasional offers from recognized national and local brands including big-box retailers, restaurants, sporting events, concert venues, automotive services, and more. |
Cricket MyPerks can be downloaded from Cricket’s Games and Apps catalog, and is available now on select Kyocera, Motorola, Samsung, and UTStarcom handsets. Cricket MyPerks is powered by Mobile Posse. For more information, visit www.cricketmyperks.com.
Brands that have recently or are currently providing content offers include Jack in the Box, 1-800-Flowers, ESPN, Walmart, Dairy Queen, Qdoba, Progressive Insurance and Jiffy Lube. Content and offers are tailored by location, and soon, user preferences, in order to provide customers with the most relevant programming.
Once a customer downloads the Cricket MyPerks application, content and offers are automatically delivered to the idle screen when the phone is not in use. The user can easily dismiss the banner or click-through to take action. Device functions like phone calls, text messaging, and mobile web browsing are never interrupted. Customers can also easily re-engage with content and offers that they may have missed through the Recent Offers Menu. As a result, Cricket MyPerks delivers industry-leading consumer engagement, with average double-digit click-through rates for content and advertisements delivered via the platform, and high customer satisfaction.
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