According to market research firm In-Stat, over 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV. This is based on In-Stat’s recent survey, 33% of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV. Among some male age groups the behavior was as high as 50%. In contrast, about 25% of female respondents reported using a PC while watching TV. Recent research by In-Stat found the following:
- One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.
- US consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil.
- About 15% of US respondents intend to cut back spending on subscription-TV, broadband, and mobile services in response to economic pressures.
- The research, “US TV Viewers Response to Economic Turmoil” (#IN0904557CM), covers TV viewing habits in the US.
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