FLO TV Expands to 19 U.S. Markets
April 1, 2009 11:10 AM | Cell Phone TV | Comments (2)
FLO TV Incorporated, provider of the award-winning FLO TV live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated, today announced the expansion of its service in 19 markets around the country. The expansion extends FLO TV's coverage for more than 10 million potential new viewers ahead of the June 12 final date for the DTV transition and is a precursor to FLO TV's nationwide expansion to reach more than 200 million consumers in 100 U.S. markets by the end of 2009. |
Existing service markets that are receiving enhanced coverage include: Austin, Texas; Baltimore/Washington, D.C.; Chicago; Dallas; Jacksonville, Fla.; Kansas City, Mo.; the greater Los Angeles area; New York City; Oklahoma City; Orlando, Fla.; Phoenix; Pittsburgh; Portland, Ore.; Reading, Pa.; San Antonio and St. Louis.
In addition to market expansion, FLO TV also continues to expand its service with the availability of tools and support for OEMs to integrate FLO TV on Windows Mobile platforms.
Consumers are Watching More Mobile TV
Underscoring the momentum for mobile television, industry analysts have projected that mobile TV viewership in North America will grow from an estimated 12.7 million users in 2009 to more than 93 million users by 2013. These findings align with survey results issued today by Harris Interactive and FLO TV demonstrating that U.S. consumers currently watching mobile TV are 43 percent more likely to watch on a cell phone today than they were the previous year. The survey, which queried more than 2,000 adults, yielded other key findings reflecting consumers' interest in mobile TV:
- 62 percent said they watch, or would watch, mobile TV while traveling
- 41 percent say they watch, or would watch, while commuting between home and work
- 45 percent of respondents who watch, or would watch, mobile TV do so because they want to be entertained
FLO TV is available to AT&T subscribers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV in 68 markets nationwide. To learn more about FLO TV, please visit www.flotv.com.
All programming on FLO TV is subject to change
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Comments
Posted by: Imee | June 11, 2009 5:57 AM
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Posted by: Janna | June 10, 2009 4:25 AM
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