Person-to-Person Mobile Messaging to Reach $106B by 2014
April 22, 2009 12:35 PM | Interesting | Comments (0)
 According to a new mobile messaging report from Juniper Research, the move from per-transaction to per-month billing models incorporating up to unlimited data and messaging bundles will see total P2P revenues in Western and Eastern Europe post declines, balanced to some extent by a healthy rise in revenues in developing markets, plus growth in ad-funded tariffs. Meanwhile, Web-based communities continue to integrate new messaging mediums, which could well impact MNO revenues in the increasingly open mobile Web browsing environment. |
The report found that Smartphone users in particular, will continue to drive high usage levels, while there is also a significant opportunity in using mobile messaging mediums to interconnect the disparate digital communities evolving around gaming, social networking and VoIP.
Other report findings include:
- 3% drop in total revenues but western Europe to maintain position as largest market over forecast period
- Growth in revenues greatest in the Africa & Middle East, Indian Sub-Continent and South America regions
- Industry looking to enrich market by converging services such as presence, while pushing subscribers to additional VAS and content
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