MobiTV Announces mixTV - A Future Delivery Model for Mobile Television
April 20, 2009 12:55 PM | Cell Phone TV | Comments (0)
MobiTV is partnering with Sinclair and PBS. They revealed a vision for the future of mobile television, mixTV, at the National Association of Broadcasters Show (NAB). MixTV also supports interactivity, audience measurement and dynamic ad insertion via mobile broadcast, or on-demand content over existing wireless networks. | |
The mixTV model also enables a more personal, relevant user experience while providing highly targeted opportunities for advertisers.
mixTV is being demonstrated in the Mobile DTV Pavilion in the Rhode & Schwartz booth at the National Association of Broadcasters Show taking place at the Las Vegas Convention Center, April 20 - April 23.
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