News | Reviews | Shop | ForumArchives | Phone Finder

cell phone news




 News Categories


Shop for Cell



48% of Americans Will Drop Their Mobile Data Plan to Reduce Expenses

June 26, 2009 8:54 AM | Interesting | Comments (0)

According to a research study by Strategy Analytics, 48% of Americans would drop their mobile data plan completely, faced with the need to reduce household expenditures. Only 10% would drop their home broadband subscription.
“Given the extraordinary importance consumers place on home broadband, we fully expected broadband to have a high ‘keep rate,’” said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics Service. “What surprised us was the vulnerability of mobile services.”

Under the same scenario, 12% of Americans said they would drop their pay-tv service completely, while 41% indicated they would scale service back to a lower tier.  Fifty-six percent of respondents said they would make no changes to their home fixed voice service, compared to 51% for mobile voice.

“These results suggest that, while American consumers consider home broadband service to be a vital utility, they see mobile data service as simply a ‘nice to have,’” noted David Mercer, Vice-President of the Strategy Analytics Digital Consumer Practice.

The study, fielded in early June, surveyed 1,110 household decision makers regarding their multiplay spending intentions over the next year, the impact of the economy on household entertainment purchases, and the relative importance of each component of the so-called multiplay “bundle” (broadband, digital television, fixed voice, mobile voice and mobile data).

Question: Imagine that, due to household budgetary constraints, you have to reduce home entertainment /communications services expenses. How would this affect your spending on:




Source: Strategy Analytics’ Multiplay Market Dynamics service, June 2009




 & get our news delivered to your in-box!

* Remember to check your in-box to confirm subscription.



Recent Related News:
Recent Visitor Comments:

Post a comment

Visit our Forum to participate in discussions about cell phones!


  Cell Phone Gadgets Cell Phone Gadgets (cont.) Cell Phone Services Shop for Cell Phone
  Cell Phone Signal Blocker

Cell Phone Stun Gun

Reverse Cell Phone Search Verizon
  Amber Alert GPS 2G

Cell Phone/PDA Wristwatch

Phone Recorder Card AT&T
  The Pretender

BluAlert Bracelet Sprint
  Mobile Phone Voice Changer Cell Phone Spy Karaoke Mini Nextel
  RF Detection Tele Analyzer Cell Phone Light Charms Modal International SIM T-Mobile
  USB Phone Recorder The Turbocell Charger


  Cell Phone SIM Card Spy Elite FrogPad One Hand Typing LiarCard  
  Cell Phone Hidden Camera Bluetooth Laser Virtual Keyboard    
  Spying Bug Audio Transmitter SIM Card Backup Tool    
  Detachable Wireless Camera Old School Retro Cell Phone Hadset Company Information  
  Gorillapod Go-Go Mini Boombox GSM Cell Phone About Us  
  Voice Controlled Headset Wi-Ex zBoost Contact Us  
  Magic Jack Dual Number Roaming SIM Privacy Policy  
  iPhone Spy Stick iPhone / iPod Pogo Stylus Advertising  
  Mileage Logger Capture & Convert Any Web Video

Site Map

Copyright 2015 - Cell Phone Digest | Cell phone News, Reviews & Sales

A Division of POB Enterprises Company