Juniper Research Claims Ad-funded MMS Revenues to Reach $87MM by 2014
June 25, 2009 10:04 AM | Interesting | Comments (0)
 Mobile messaging research from Juniper Research, 'Mobile Messaging & IP Evolution', found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe. The number of brands using MMS as an advertising medium is growing rapidly, with push MMS and SMS being employed to great effect in both mature and emerging markets. Crucially, this has enabled network operators to support ad-funded voice and SMS tariffs, and combat falling ARPU, while providing brands with new advertising channels. |
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