NFC Forum Unveils Target N-Mark to Easily Find Embedded NFC Tags
June 2, 2009 10:03 AM | Technology | Comments (0)
 The N-Mark indicates the spot where an NFC device can read an NFC tag to establish a connection. By holding an NFC-enabled device close to the N-Mark, consumers can "pick up" information stored on NFC tags embedded in everyday objects such as posters, bus stop signs, parking permits, street signs, medicines, magazine pages and food packaging. |
Applications for NFC tags span a wide range of industries, including public transit, retail and healthcare. Examples include: downloading transit schedules, maps, film trailers, retail coupons, and cooking recipes from smart posters; ordering taxi service or meals via embedded tags on signs and menus; signing up for SMS retail offers at store displays; obtaining detailed prescription information or verifying drug authenticity by reading tags on prescription bottles; and many more. Consumers can perform all of these actions simply by touching an NFC-enabled device, such as a mobile phone, to the N-Mark.
NFC tags are small, inexpensive and already available for purchase from commercial tag manufacturers, many of which are NFC Forum members. The tags can be applied easily to many surfaces, including posters, signs, business cards, magazines and product labels. NFC tags can be applied, for example, by business owners, advertising agencies, tag makers or media developers.
The NFC Forum N-Mark is available to anyone for download free of charge from the NFC Forum website at http://www.nfc-forum.org/N-Mark via a simple click-through license. NFC Forum N-Mark Trademark Usage Guidelines are provided with the N-Mark, and users must follow the guidelines for implementation to ensure global consistency.
All tags must be readable by NFC-enabled devices implementing NFC Forum Types 1-4 Tag Operation Specifications. All applications must be compliant with the NFC Data Exchange Format (NDEF) Technical Specification. To further support tag usage and deployment, the NFC Forum has created Record Type Definition (RTD) Technical Specifications for applications that include text, URI, and/or smart poster record types. These specifications are available for download free of charge from the NFC Forum website: http://www.nfc-forum.org/specs. Organizations may also create their own RTDs for other record types, as long as they conform to the RTD structure defined by the NFC RTD Technical Specification.
|
Join |
|
& get our news delivered to your in-box! |
