Sony Ericsson Launches New GreenHeart Products

Sony Ericsson today unveiled two new GreenHeart pioneer products underpinning its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The GreenHeart program launches with two flagship products – the C901 GreenHeart and Naite– plus the MH300 GreenHeart headset, one of the greenest headsets on the market. The GreenHeart concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart pioneer products will eventually roll out into the broader portfolio.

Both new GreenHeart phones build on Sony Ericsson’s industry leading ‘green core’, the result of a long standing commitment to eliminate the use of hazardous chemicals from the product design and manufacturing process.

The first flagship product to be launched, the C901 GreenHeart, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper and reducing the environmental impact of transporting the final product through more compact packaging.

The C901 GreenHeart phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

The C901 GreenHeart will ship with the MH300 GreenHeart headset, one of the greenest headsets available, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements.

As well as featuring many of the innovations showcased in the C901 GreenHeart, Naitewill come to market with a low-power charger, the EP300 GreenHeart charger, one of the first of its kind to be introduced to the market. Thanks to these innovations, the overall CO² footprint over the full life of the C901 GreenHeart and Naite is reduced by 15%.

The first GreenHeart pioneer phone, the C901 GreenHeart will also include a WalkMate application, letting users really walk the talk about being more eco-friendly by comparing the steps they take with the equivalent journey travelled by car. And Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO² you are saving when you walk instead of taking the car.

Sony Ericsson will use the product innovations in its new GreenHeart pioneer products to ‘green’ its full product portfolio going forward with the aim of setting a new benchmark in sustainability for the entire mobile phone industry. The GreenHeart handsets will play a key role in Sony Ericsson’s newly invigorated product portfolio strategy.

For more information on the GreenHeart programme and Sony Ericsson’s overall sustainability commitment, please join us for a global web cast and Q&A at 13:00 (UK time) on Thursday 4th June. www.sonyericsson.com/greenheart

Q3 2009 will also see the continued roll out of Sony Ericsson’s global take-back programme which has been in operation since 2007. By allowing consumers to send back used mobile phones, the programme ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. This means that both components and materials are used again, reducing the need to extract and refine raw materials for new products.
C901 GreenHeart
Smile – you’re on camera

Snap great shots with the five megapixel camera
Put some light on the situation with the built-in Xenon flash
Catch the perfect smile with Smile Shutter
Instantly post your pictures to the web with one-click uploading
Face Detection lets you take fantastic group shots
Recycled plastics, more eco-friendly packaging and energy efficient display

The C901 GreenHeart supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100. The C901 GreenHeart will be available in selected markets from Q2.

Naite
Organize your life the eco-friendly way

One click access to favourite functions
Stay in touch with email and texting
Active desktop for at-a-glance information
Talk face to face with video calling
Recycled plastics, more eco-friendly packaging and low power consumption charger

Naite supports GSM/GPRS/EDGE 850/900/1800/1900. Naite will be available in selected markets from Q3.

Sony Ericsson C901 GreenHeart

Sony Ericsson GreenHeart

The Sony Ericsson C901 GreenHeart at a glance

Camera

5.0 megapixel camera
Up to 16x digital zoom
Photo fix
Picture blogging
Video recording
Auto focus
Smile Shutter
Face detection
Smart Contrast TBC
BestPic
Red-eye reduction
Xenon flash
Video light
Video recording
Video stabilizer

Music

Media player
Album art
PlayNow
TrackID
Mega Bass
Bluetooth stereo (A2DP)
Music tones (MP3/AAC)

Web

Access NetFront Web browser
Web feeds
Photo feeds

GreenHeart

E-manual
Reduced packaging
Recycled plastics
Waterborne paint
Optimised display light
MH300 greener headset
Walkmate

Communication

Speakerphone
Polyphonic ringtones
Vibrating alert
Video call (main camera)

Messaging

Email
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)
Exchange ActiveSync
Chat View
Instant messaging

Design

Picture wallpaper
Wallpaper animation
Auto rotate

Entertainment

3D games
Motion gaming
Java
FM radio with RDS
Video streaming
Video viewing
Media
YouTube

Connectivity

Bluetooth technology
Modem
USB mass storage
USB support
Synchronization
PictBridge

Organizer

Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer

Location-based services

Geo tagging of photos (cell-id)
Google Maps

Accessories
In-Box:

C901GreenHeart
Standard Battery BST-33
Standard Charger CST-70
Stereo Portable Handsfree MH300 GreenHear

Facts and Figures

Size: 105 x 45 x 13 mm
Weight: 107 grams
Colours: Ocean White
Main screen: 262,144 colour TFT, scratch-resistant
Resolution: 240 x 320 pixels
Size: 2.2 inches
Phone memory: Up to 120MB
Memory card support: Memory Stick Micro (M2)
Talk time GSM/GPRS: Up to 9.5 hrs
Standby time GSM/GPRS: Up to 430 hrs
Video talk time: TBC

Availability and versions
Networks
C901:

GSM/GPRS/EDGE 850/900/1800/1900
UMTS/HSPA 900/2100
Available in selected markets from Q2 2009.

Sony Ericsson Naite

The Sony Ericsson Naite at a glance