The Palm Pre Sets Record Debut for Sprint
June 9, 2009 5:09 PM | Alltel | Sprint Nextel | Comments (0)
Within hours of offering Palm Pre eager customers delivered the result: a record Sprint sales debut. By late Sunday, Palm Pre had broken previous sales records (first day and first weekend) for a Sprint device. |  |
Pre comes backed by Ready Now, a key differentiator for Sprint that proved valuable throughout the weekend as sales added up and customers sought to use the phone right out of the box. With Ready Now, Sprint retail associates work one-on-one with customers to personalize phones, set up features and demonstrate how each Sprint phone works before customers leave a Sprint store.
In addition to reinforcing Sprint’s “Now” positioning in the marketplace, the Pre launch represented an opportunity to advance the perception of Sprint’s positive customer experience – Hesse’s top priority since assuming the company’s leadership. First call resolution and overall customer satisfaction with Sprint’s customer care experience have improved for 15 consecutive months. The company has won awards and accolades for its improvements – including a J.D. Power and Associates award for highest call quality performance among wireless cell phone users in the West Region in a tie. Sprint also was ranked by a third party as first among wireless carriers in customer response time.
Palm Pre
The Pre launch was a great example of the changes that have taken place at Sprint, showcased by customers delighted with both the product and their experience.
With the strong customer response to the launch of Pre, as expected, Sprint has sold out in many locations. Sprint is getting the device in to its retail locations as fast as Palm can make them.
More information is available at www.sprint.com/palmpre.
|
Join |
|
& get our news delivered to your in-box! |
