Best Buy Mobile Survey Finds U.S. Adults Plan to Buy Smartphones
July 1, 2009 10:01 AM | Interesting | Smartphone | Comments (0)
 The category of smartphones – mobile devices with computer functionality - has become a cornerstone for Best Buy Mobile, now in 1,067 U.S. locations both within traditional Best Buy stores as well as in standalone units. The GfK survey demonstrates many of the drivers and barriers to Americans’ smartphone purchases. |
- Only one in five of adults surveyed already owns a smartphone, but a sizable segment of those in their 20’s and 30’s in particular consider it a purchase they plan to make in the year ahead.
- Of adults who do not yet own a smartphone, nearly half (47%) claimed they are too confused by the vast assortment of models and features. Barriers to smartphone ownership include the difficulty with the shopping experience, confusion about models and expense.
- 39% do not own a smartphone because they hate shopping for electronics products, with 45% of women in particular expressing this concern.
- 52% of women and 42% of men are confused about which model smartphone to buy, and more than half (53%) of adults over 50 express this confusion.
- 64% of Americans say they do not own a smartphone because they believe the devices are too expensive. This sentiment is particularly felt in the South.
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