Sprint Launches Unique Video Entertainment
September 28, 2009 9:59 AM | Sprint Nextel | Comments (0)
Yesterday (Sunday, Sept. 27) Sprint launched a unique form of video entertainment designed to encourage wireless users to belt it out, sing a goodbye song to their current wireless carrier, and choose Sprint instead. In a sign that the times they are a changin’, Sprint is offering Any Mobile, Anytime – a new feature of Sprint Everything Data plans that offers customers unlimited mobile-to-mobile calling from the Sprint Network to ANY wireless phone on any U.S. wireless carrier network at any time. |  |
People are encouraged to share the short video with friends, family and colleagues to illustrate that wireless phone subscribers can, indeed, beat it with Sprint’s Any Mobile, Anytime offering.
These playful songs creatively intone that people no longer need to be suffocated by small calling circles provided by most wireless carriers in order to enjoy unlimited minutes. Lyrics, based on jukebox favorites and old-time classics, inform viewers that they can switch to Sprint to get the freedom to call any of the 250 million plus mobile phones in the country from the Sprint network without using a single minute on their plan. “Like a Virgin,” Mr. Mister’s “Broken Wings” and the Stephen Foster’s “Oh! Susanna” are featured in the spots. These telecommunications torch-songs include such lines as: “Sprint is sweet, and it beat, T-Mobile, you had me sad and blue, So here’s the deal, Yea, T-Mobile here’s the deal. It’s goodbye to you.”
Because there are more than 50 ways to leave your wireless company, people who are unhappy with restrictive calling circles can switch to Sprint and experience the freedom of unlimited mobile-to-any-mobile calling by signing up for one of the Everything Data or Everything Data Family plans. By offering unlimited calling to the people customers call most often – other wireless users – cutting the cord becomes a viable choice for more people. And it will open the door to wireless data and messaging for some people who have been concerned about the cost of these capabilities.
Furthermore, wireless-centric families will find Everything Data Family plans with Any Mobile, Anytime especially beneficial. For example, at $42.50 per person, a family of four can get unlimited wireless for each family member. So, if those boots are made for walking, a move to Sprint translates into nationwide unlimited messaging and data, and now unlimited calling, to any of the more than 250 million wireless customers in the United States at any time, for each member of the family.
For more information about Any Mobile, Anytime, visit: www.sprint.com/anymobileanytime.
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