Camera Phones Kills Film Cameras
October 7, 2009 11:45 AM | Interesting | Comments (0)
Ontela, Inc., provider of award-winning imaging services for wireless carriers, released survey results today that indicate the imminent death of the traditional film camera amongst U.S. consumers. The results further indicate that cell phone data and messaging plans are still on the rise, and that people are having more difficulty than ever getting pictures off their camera phones despite a strong desire to save their pictures to a wide variety of destinations. The survey data was restricted to U.S. residents only and had 414 respondents. |  |
Data and messaging plans showed strong year-over-year growth amongst respondents, with data penetration growing from 16% in 2008 to 27% in 2009. Messaging showed similar growth, rising from 28% penetration in 2008 to 52% in 2009.
Despite respondents growing ownership of camera phones and usage of data, their ability to get the pictures off their phones to the web has stayed consistently low. When asked to upload a picture to the web, 74% of respondents failed in 2007, compared to 81% in 2008 and 61% in 2009. Users were frustrated, however, since 90% expressed a desire to upload pictures. Some of the top desired destinations included the user’s own computer hard drive at 71%, Facebook at 54%, their e-mail at 53%, and Photobucket at 25%.
With such a large discrepancy between the percentage of respondents who wish to save their camera phone picture and the percentage of those who can actually do it, there is a strong need for services that simplify the process of getting pictures off camera phones.
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